Reali Introduces A New Way To Buy And Sell A Home

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• Real Estate Marketplace Reali Secures $2 Million Seed Round From Top Investors •

Reali (, a real estate technology startup, today announces the launch of its real estate marketplace that matches buyers and sellers at a fair price, by empowering users with modern tools and leveraging their mobile lifestyles in new and inspiring ways. Reali is also announcing a seed round of $2 million in funding from top Silicon Valley investors.

Reali was founded in 2015 by Amit Haller and Ami Avrahami, experienced real estate developers and high-tech entrepreneurs, with a mission to create a seamless, transparent and efficient real estate experience.  Most advances in real estate to date have focused on sections of the business or transaction. Reali is the only company to reinvent the entire model, from curiosity to close, for a market that generated $190 billion in revenue this past year according to a report from First Research.

Innovative Reali App Offers Complete Solution for Home Buyers

As a true game-changer and full service real estate broker, Reali is introducing a scalable model that can be quickly launched in new markets. With its innovative app, as well as a back office platform focused on expert customer service, Reali’s solution offers homebuyers a unique experience in lieu of a traditional agent. App users benefit from a comprehensive set of features, from search and analysis to transparent in-app bidding and through live expert chat. In addition, Reali’s end-to-end transaction model captures unique and relevant data that analyzes every step of the home buying process.

“We’re excited to launch Reali in Silicon Valley – a hot real estate market ripe for disruption and change,” said Amit Haller, Reali’s co-founder and CEO. “Our experience in both the technology and real estate industries has given us a unique perspective to reshape the home buying and selling process with a new offering for consumers.”

The benefits of using Reali:

  • Lower fees and cash back- A full refund of the buyer’s agent commission (typically 2.5%) is paid back to the buyer. The seller’s commission is reduced to just 4%, saving tens of thousands of dollars in certain markets
  • App- Reali’s iOS offering provides a better and more transparent experience for buyers than the traditional process, with search & analysis of available homes, open bidding, paperwork submission, offer submission and much more.
  • Innovative buyer experience – Bluetooth beacons guide you through an available home, Reali experts available via in-app chat, open house on demand and other modern conveniences.
  • Full brokerage service & warranty to both home buyers and sellers.

Starting today, Reali will introduce offerings in select San Francisco Bay Area real estate markets, such as Palo Alto and East Palo Alto. A demo house, located in downtown Palo Alto, allows local buyers & sellers to experience the Reali difference first hand.

Within several weeks, Reali will expand its offerings to additional San Francisco Bay Area real estate markets, such as Mountain ViewMenlo Park and Los Altos.

Investors in the seed round include angels Oren ZeevWarren Weiss and Yuda Doron and firms Liquid2 Ventures led by Joe MontanaMike Miller and Michael Ma, and Dragonfly Investments Group. The capital raised will be used to grow the company’s engineering team and expand into new real estate markets.

For more information and to download Reali from the App Store, please visit

About Reali

Founded in 2015, Silicon Valley-based Reali is a real estate marketplace that matches buyers and sellers at a fair price, by empowering users with modern tools and leveraging their mobile lifestyles in new and inspiring ways. Reali’s founders, Amit Haller and Ami Avrahami, are the team behind Dragonfly Investments Group. To learn more about Reali, visit us at

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Portia Green, REALTOR®

Portia Green is a highly experienced full-time REALTOR® specializing in the representation of Sellers, heralded by her clients as data-driven and an effective negotiator. Producing $25M total in residential sales volume, Portia's goal is to help her clients achieve the best results when selling their homes and to make their experience an enjoyable one. She has successfully sold real estate since 2008 and has gained an in-depth knowledge of local real estate markets & seasonal trends. Portia has achieved a 100% customer satisfaction rating and wants to share her expertise & personal service with you in the sale of your home. When listing your home with Portia Green and Compass, you'll receive the hands-on service you need and desire. Portia will help you manage the entire process of selling your home from pricing, preparing and staging the house, to marketing, negotiating offers, inspections, all the way to closing. She will recommend skilled vendors for any job needed, personally host Open Houses, and ensure that all showings are accompanied. At Compass, Portia offers a wise no-nonsense way to sell your home for the best price and the least hassle. With a keen eye for staging & preparing listings to maximize Buyer appeal, all of Portia Green's listings are professionally photographed using HDR (High Dynamic Range) photography to provide the highest quality photos in the industry. Professionally printed marketing materials are prepared for all Open Houses. We also capture a 3D scan of your home that creates an interactive walkthrough online along with a custom-designed floor plan and targeted digital marketing campaigns on Google & the most popular social media channels. Compass participates in the Multiple Listing Service, which is the local real estate database of homes listed for sale that all REALTORS® use in helping their Buyers find houses. Your home will appear on every real estate website, in its best light, making a stunning camera-ready debut. Portia Green's home valuation expertise and extensive experience in comparative market analysis will help price your home accurately. She has refined her skills to help you pinpoint which features of your home will result in more showings and better results. Her mantra is for you to be ready to sell your home and feel good about that first. Portia knows that home inspectors always find a problem; that drones take some of the best photos in town; and that her eyebrows will grow to the floor in the time it takes her to read everything that's happening with your HOA, but that doesn't mean she won't do it anyway. Eyebrows be damned. You'll always need a place to unplug, connect, dream, grow, or just be yourself. That makes what Portia does even more meaningful. She’s ready to go the extra mile to help you find just the place. Whether you're selling your very first home, offloading an investment property, or want a vacation getaway with passive income, she is attentive to the details of every home sale. Portia helps busy people navigate this crazy real estate market like a pro, so don't be shy. Every great relationship starts with free advice and a friendly chat. Ask as many questions as you need to. Selling houses is her jam!