What Sellers Need to Know About the Home Selling Process

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• Things Every Home Seller Should Know Before Listing a House for Sale •

For homeowners who are new to the world of selling real estate, the decision to sell your home can be quite daunting. As with any large transaction, there’s a lot that goes into the process of selling a residential property. Since the unknown can easily seem overwhelming, getting an insight into what home sellers should expect can help bring you ahead of the game.

Knowing what to expect when selling your home can help avoid any unnecessary issues, alleviate the stress, and enable you to make the best moves. It’s time to play smart, so make sure you’re aware of all the ins and outs of the selling process.

Here are a few considerations to make when selling your home:

Looking Inwards

While many motivators drive people to decide to sell their homes, every case is unique. The first step that sellers need to take is to identify their circumstance. Why are you choosing to move forward with selling the property? What exactly are you looking to get out of the deal? How do you feel about the change?

By gaining a deeper understanding of one’s motivators, sellers are then able to embark on the process with greater clarity. Remember to take some time to explore the reasons why you want to sell so you can be completely positive that this is the right move for you.

This should include addressing any emotional attachments you have to a home, inquiring about the financial balance remaining on a mortgage, and contemplating your next steps. Figure out your time frames, budgets, minimum selling price, and any other non-negotiable terms before moving forward.

Research, Research, Research

This is one of those situations where knowledge truly is power. As a seller, the more you know, the better off you are. Due diligence is required to get the most out of selling your property. Find out information on your local area’s real estate market and begin coming up with a strategy. This will help sellers to determine the most advantageous time to sell, compare price-ranges of similar properties in the region, and gain a better understanding of the market.

F.S.B.O or Agent?

Once you feel you’re stocked up on all the information you can get, it’s time to get down to business. First things first, sellers need to decide their selling strategy – mainly, how they’re going to represent their listing. This is the time to choose whether they’re going to hire an agent or represent themselves as ‘for sale by owner’ (FSBO). Each method comes with benefits and challenges, so it’s all about finding the route that best works for your current situation.

Fix Up the Place

Before you begin marketing the property, sellers need to ensure that their home is in its prime condition. This is the time to make improvements, renovations, and any other fixer-uppers that can help your property attract buyers and increase in value. These upgrades can vary from small tasks to large-scale projects, so it’s important for sellers to hone into their target audience and find what buyers in the area desire.

Pricing the Property

Pricing a property isn’t always easy. To ensure that you’re hitting it right on target, consult a diverse collection of sources. Look into comparable properties and their prices, consult reputable online sources, talk to your agent, or hire an appraiser. Explore all the available outlets of information to come up with your property’s listing price.

Jump into the Market

This is one of the most important parts of the entire selling journey. Your marketing plan needs to be effective, and that means reaching as many potential buyers as possible. First, sellers need to stage or photograph their homes. Visual representation of a property is vital since many shoppers will encounter the listing online. HD imagery, videography, and staging piques the interest of potential buyers and show off a home’s best attributes.

Try to extend your home’s advertising reach as far as possible, so use all accessible platforms. Market on multiple channels, schedule showings, set tours, and spread the news by word of mouth. When it comes to marketing, there’s never too much — and your agent can help you select the right methods.

Close the Deal

Once you’ve found the perfect buyer, it’s time to move out and close the deal. The finalization process can include some unexpected twists and turns, and sellers need to remain diligent until the very end. However, once you’ve passed all inspections, signed the paperwork, and received your financing, it’s time to hand over the keys and seal the deal.

Congratulations! That’s a wrap – you’ve just successfully sold your home.

Sell your home with Reali and we’ll manage the entire process from beginning to end plus save you thousands. Learn more about selling your home with our team!

The Bottom Line

Call us at (858) 880-0195 or email portia.green@reali.com to get started.

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About The Author
Portia Green, REALTOR®

Portia Green is a highly experienced full-time REALTOR® specializing in the representation of Sellers, heralded by her clients as data-driven and an effective negotiator. Producing $25M total in residential sales volume, Portia's goal is to help her clients achieve the best results when selling their homes and to make their experience an enjoyable one. She has successfully sold real estate since 2008 and has gained an in-depth knowledge of local real estate markets & seasonal trends. Portia has achieved a 100% customer satisfaction rating and wants to share her expertise & personal service with you in the sale of your home. When listing your home with Portia Green and Compass, you'll receive the hands-on service you need and desire. Portia will help you manage the entire process of selling your home from pricing, preparing and staging the house, to marketing, negotiating offers, inspections, all the way to closing. She will recommend skilled vendors for any job needed, personally host Open Houses, and ensure that all showings are accompanied. At Compass, Portia offers a wise no-nonsense way to sell your home for the best price and the least hassle. With a keen eye for staging & preparing listings to maximize Buyer appeal, all of Portia Green's listings are professionally photographed using HDR (High Dynamic Range) photography to provide the highest quality photos in the industry. Professionally printed marketing materials are prepared for all Open Houses. We also capture a 3D scan of your home that creates an interactive walkthrough online along with a custom-designed floor plan and targeted digital marketing campaigns on Google & the most popular social media channels. Compass participates in the Multiple Listing Service, which is the local real estate database of homes listed for sale that all REALTORS® use in helping their Buyers find houses. Your home will appear on every real estate website, in its best light, making a stunning camera-ready debut. Portia Green's home valuation expertise and extensive experience in comparative market analysis will help price your home accurately. She has refined her skills to help you pinpoint which features of your home will result in more showings and better results. Her mantra is for you to be ready to sell your home and feel good about that first. Portia knows that home inspectors always find a problem; that drones take some of the best photos in town; and that her eyebrows will grow to the floor in the time it takes her to read everything that's happening with your HOA, but that doesn't mean she won't do it anyway. Eyebrows be damned. You'll always need a place to unplug, connect, dream, grow, or just be yourself. That makes what Portia does even more meaningful. She’s ready to go the extra mile to help you find just the place. Whether you're selling your very first home, offloading an investment property, or want a vacation getaway with passive income, she is attentive to the details of every home sale. Portia helps busy people navigate this crazy real estate market like a pro, so don't be shy. Every great relationship starts with free advice and a friendly chat. Ask as many questions as you need to. Selling houses is her jam! www.portia.realtor