8 Tips for Selling a House During the Holidays

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• Deck the Halls, But Don’t Go Overboard •

If you are considering selling your home, you’ve likely been told that the best time to sell is in the spring and the summer —but despite what some may think, these are not your only options.

Traditionally, the holiday season running from November to January is often considered the “worst” time to put your home on the market. And while it’s true that it may seem intimidating to try to sell your home during the holidays, this season also comes with its unique advantages. The key to successfully navigating the holiday real estate market is being prepared and following a few industry best practices.

Here are eight tips for selling your home during the holiday season:

tips for selling a home in the winter

1. Feel free to deck the halls — but don’t go overboard

It’s no secret that homes often look their best during the holidays, but when trying to sell yours, be careful not to overdo it on the holiday décor. Adornments that are too large or too over-the-top can distract potential buyers and even be considered off-putting to some. To be on the safe side, opt for generic decorations for fall and winter.

2. Search for highly motivated buyers

If someone is in the market to buy a home during the holiday season, it usually means they have a good reason for doing so. Work with your agent to specifically target buyers who are on a deadline, such as:

  • People relocating for new jobs in your area
  • Investors who are up against tax deadlines
  • College students, faculty, or staff who are moving in before the new semester

3. Price your home properly

When selling during the holidays, you want to get top dollar for your home — but you always want to price to sell. Rather than listing your home at the top of your price range and then making a number of small price reductions, consider pricing it to sell from the start. This will not only make your buyers happy but also likely result in a faster sale.

4. Make your home a cozy haven for buyers

Make your home feel extra cozy and inviting for potential buyers during open houses or showing by turning up the heat a little, offering homemade treats, dimming the lights, and playing soft classical music in the background. By encouraging buyers to stay a little longer in your home, you are giving them more time to admire its best features — so make sure you are highlighting them.

5. Focus on curb appeal

Once fall rolls around and the trees start losing their leaves, yards can begin to look a bit bare — and more of your home is exposed. When this happens, it’s more important than ever to maintain the exterior of your home and keep up the curb appeal. Touch up your paint, spruce up your yard, and clean your gutters. Also, if you live in a cold region, keep your potential buyers’ safety in mind, and make sure to take care of any icy or snowy patches before a showing or open house.

6. Work with the right agent

Working with the right real estate agent is always important, but it is especially crucial when selling during the holiday season. You’ll want to work with someone reliable and accessible during the holidays. Ask your friends and family if they have recommendations for a real estate agent who has gone above and beyond for them, or find your local Reali agent here.

7. Make your real estate photos shine

When the weather outside is frightful, most homeowners will choose to begin their home search behind the computer screen from the comfort of home. One way to set yours apart from other listings is to focus on real estate photography, offering plenty of flattering and high-quality photos of your home. If possible, have some photos of your home taken during the spring and summer months, allowing buyers to envision what it looks like year-round.

8. Offer a video tour for buyers

Since most buyers start their home search online, a video tour can take your marketing up a notch. Posting one can help attract interested buyers who may not have time to tour many homes but are serious about buying. Ask your friends and family to share your video on their social media platforms to help broaden your search and reach more potential buyers.

Whatever your homeownership goals, Reali has a smart solution to help you get there without breaking a sweat. Want to learn more? Contact us today.

The Bottom Line

Call us at (858) 880-0195 or email portia.green@compass.com to get started with Reali today.

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About The Author
Portia Green, REALTOR®

Portia Green is a highly experienced full-time REALTOR® specializing in the representation of Sellers, heralded by her clients as data-driven and an effective negotiator. Producing $25M total in residential sales volume, Portia's goal is to help her clients achieve the best results when selling their homes and to make their experience an enjoyable one. She has successfully sold real estate since 2008 and has gained an in-depth knowledge of local real estate markets & seasonal trends. Portia has achieved a 100% customer satisfaction rating and wants to share her expertise & personal service with you in the sale of your home. When listing your home with Portia Green and Compass, you'll receive the hands-on service you need and desire. Portia will help you manage the entire process of selling your home from pricing, preparing and staging the house, to marketing, negotiating offers, inspections, all the way to closing. She will recommend skilled vendors for any job needed, personally host Open Houses, and ensure that all showings are accompanied. At Compass, Portia offers a wise no-nonsense way to sell your home for the best price and the least hassle. With a keen eye for staging & preparing listings to maximize Buyer appeal, all of Portia Green's listings are professionally photographed using HDR (High Dynamic Range) photography to provide the highest quality photos in the industry. Professionally printed marketing materials are prepared for all Open Houses. We also capture a 3D scan of your home that creates an interactive walkthrough online along with a custom-designed floor plan and targeted digital marketing campaigns on Google & the most popular social media channels. Compass participates in the Multiple Listing Service, which is the local real estate database of homes listed for sale that all REALTORS® use in helping their Buyers find houses. Your home will appear on every real estate website, in its best light, making a stunning camera-ready debut. Portia Green's home valuation expertise and extensive experience in comparative market analysis will help price your home accurately. She has refined her skills to help you pinpoint which features of your home will result in more showings and better results. Her mantra is for you to be ready to sell your home and feel good about that first. Portia knows that home inspectors always find a problem; that drones take some of the best photos in town; and that her eyebrows will grow to the floor in the time it takes her to read everything that's happening with your HOA, but that doesn't mean she won't do it anyway. Eyebrows be damned. You'll always need a place to unplug, connect, dream, grow, or just be yourself. That makes what Portia does even more meaningful. She’s ready to go the extra mile to help you find just the place. Whether you're selling your very first home, offloading an investment property, or want a vacation getaway with passive income, she is attentive to the details of every home sale. Portia helps busy people navigate this crazy real estate market like a pro, so don't be shy. Every great relationship starts with free advice and a friendly chat. Ask as many questions as you need to. Selling houses is her jam! www.portia.realtor